Connect your sources
Cascayd connects your site, ad platforms and CRM in minutes. No manual export stitching.
Multi-touch attribution for B2B SaaS companies
Cascayd connects every touchpoint to pipeline and revenue, so you can trust your numbers and show leadership exactly what marketing delivered.
Channels
Visitors
8,412
Leads
1,204
Customers
38
Conv Rate
3.2%
Attribution
Last touchFirst touchLinearU-shapedTime decay
| Channel | Leads | Revenue | Customers |
|---|---|---|---|
 Google Ads | 540 | $186k | 18 · 3.4% |
 Meta | 318 | $92k | 9 · 2.8% |
 ChatGPT | 210 | $54k | 7 · 3.1% |
| Direct / untagged | 136 | $21k | 4 · 1.9% |
Does this sound familiar?
Disconnected reports make it hard to see what moved a deal forward.
I don’t know if my ads are converting. We thought it was increased ad spend, but it turned out we’d been mentioned on a podcast, and we didn’t realize for six weeks.
We want to see where someone came in from, what pages they looked at, then what their sales process was like. Right now it’s all siloed.
We wish we could see every touch point in order, the time between them, the frequency, right through to when we take their money.
My biggest pain point is the manual side of things, not having everything connected.
Cascayd turns touchpoints into revenue proof.
Connect your site, ad platforms and CRM, then follow each buyer journey from first touch to closed revenue.
Keep returning visits connected
Cascayd lays out the journey from first touch to closed deal, visit by visit.
See every channel's real revenue
Cascayd lets you change the attribution model and see how channel credit shifts across deals and in aggregate.
Revenue by channelLast 90 days
Total pipeline
$353k
Customers
38
$186k
$92k
$54k
$21k
Know your lead quality
Cascayd shows which channels bring the accounts that progress and buy, not just the most leads.
Questions, answered.
How is this different from last-click or ad-platform reporting?
Last-click hides earlier influence, while each ad platform reports only its own view. Cascayd shows the cross-channel journey and separates the source of a visit from the credit assigned by your attribution model.
Will it still work when a buying journey lasts weeks or months?
Cascayd is designed to maintain journey continuity server-side rather than rely only on a long-lived browser identifier. That reduces broken journeys when browser storage expires, but visits that are blocked or not permitted cannot be reconstructed.
What happens on Safari or with an ad blocker?
Safari, private browsing and blockers can limit or stop measurement. Cascayd is designed to reduce avoidable loss through first-party and server-side methods, but no attribution platform captures every touchpoint and Cascayd does not claim 100% coverage.
How does Cascayd connect marketing to revenue?
Add the site tag and connect your ad platforms and CRM. Cascayd joins campaign and website touchpoints to leads, opportunities and closed revenue, so you can compare channels on business outcomes rather than platform-reported conversions.
What does “cookieless” mean?
Cookieless means journey continuity does not depend on a long-lived identifier stored in cookies or local storage. Where configured, Cascayd can transform limited browser and device signals into a pseudonymous identifier used for attribution. That does not reveal someone’s name. It is still tracking, not anonymity or a way around consent.
What data is collected, and what is it used for?
Depending on configuration, Cascayd processes campaign and referrer data, website touchpoints, conversion events, limited browser and device signals, and connected form or CRM data. It uses this to measure marketing’s contribution to pipeline and revenue, not for advertising audiences or resale.
Make your next budget decision with revenue proof.
Trace every deal back to the channels that influenced it, then invest with confidence.